A brand finding value in festival waste.
Providing exceptional outdoor furniture, created by finding value in abandoned festival tents.
Forcing a change in consumer festival buying habits and improving waste management strategies at outdoor events.
As well as creating the product, I also created the brand 'Repitched'.
Designing the brand was as important as the product itself, considering how the product would be marketed and sold to consumers, and how this could be integrated back into festivals, the source of the waste, to create a circular system.
The brand visual language uses geometric shapes and collages which reflect the tent patterns created for the chairs. Photography is taken using disposable and retro cameras emulating the atmosphere of festivals.
This project was challenging, being the first time I had explored fabric and textiles. However, I was able to flex my skills with the prototyping and branding aspects, creating a visually intriguing concept.
